Thursday, November 3, 2011

Month 3 - It is official now.

It is official, Jeff and I have our own company now. Voost LLC. You can sign up on the website to be notified when we launch.

The focus of the company is on sporting event registrations. As a road bike racer who started his 'career' sending checks in the mail to promoters, I've often wondered why there isn't a great solution for handling registrations to events. (Especially when you'd get to an event, but your check didn't.)

Many companies have sprung up to do this online, but they suffer from high fees, websites that look like they were designed in the early 1990's by people with no design skills and general poor execution. Promoters have to jump through hoops to create events and get their money. Participants are missing out on social features like communicating about the event, ride share / hotels and simple things like the ability to see their (and others) results over time. How many times have you had registration open and the site just melted down as 6k people all tried to register at the same time?

So, it turns out that there is 10+ million athletes in the United States who cross a finish line at an endurance event every year. Voost is setup to do it right and disrupt the entire industry with a well designed solution. We've done our homework and we have a clear path of execution. Now, it is just a matter of time and effort to put our designs into code.

Things are still rolling along with long days of coding and adding features. It is now possible to sign up for an event and go through the entire purchase process. It sounds simple, but there was a huge amount of plumbing that needed to happen first. We are currently working on the event editor which allows promoters to easily setup their event entirely online in no time at all.

We've done a huge amount of work and I'm really proud of it. On a technical note, we've recently switched from Sass to Less. I like the syntax of Less better (especially the mixin's) and it was pretty simple to do.

We are hoping for a soft launch around December and pick up steam as we head into the new year. Wish us luck.

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